Quick tip for book lenders: unless someone has asked you to borrow the book, they don’t want it. They’ll probably accept it, because they don’t want to insult you or your reading habits. But they’ll resent you for it, because when they get home, it will sit in the corner, looking at them for weeks, and making them feel guilty for not having started it yet. If you begin asking them questions about it, like “Did you get a chance to read it yet?” they’ll start avoiding you like you have Ebola or something. This will be your fault.

Eventually, out of guilt and resentment, they will return the book and say they ‘couldn’t get on with it’. What they mean is, they haven’t looked at it, and never intended to. Let that be a lesson to you.

Anyway, the other day, a well-meaning friend lent me a book. Actually, it’s my own fault. Since I complain about my job all the time, sometimes well-meaning friends get the funny idea that it’s a cry for help of some sort, and not just my favourite pastime, and they offer suggestions or advice about shifting jobs or careers, unaware that for me, shifting careers has about the same appeal as selecting coffins does for someone on Death Row.

This book was called ‘The Start-Up of You’, a title which manages to combine all the things I hate about modern publishing, or actually life, in a pithy and disgusting four-word phrase. Well done. The subtitle was: Adapt to the Future, Invest in Yourself, and Transform Your Career.

Transform Your Career? Transform it into what? What are they talking about? Naturally, I was terrified, and threw it in the corner. Later on, sheer morbidity prompted me to pick it up and browse the contents page. The first chapter was called “All Humans Are Entrepreneurs”. What? Was this book written by an alien? Or are there other species on Earth who can read now? I continued. Later chapters developed the theme: “New World of Work”, “Strengthening Risks”, “Structure and Maintain Your Network”, and so on.

I’m sure you are getting the gist. The gist is, the world of work isn’t what it used to be. Gone are the days when you left school and cosily snuggled up under the protective wing of a large and benevolent enterprise, who would pay you a steadily increasing salary, plus healthcare and pension, as you moved inexorably up the escalator. These days, wages are stagnant, add-ons cost extra and, where once you could confidently say, ‘the world will always need customer service subscriber managers’, now things are not quite so predictable. Quite frankly, an answering machine could probably do your job better than you, and next week it probably will.

The keyword now is ‘flexibility’. The Start-Up of You teaches you how to think and act like an entrepreneur, all the time.  The usual examples are trotted out: that wanker who started Facebook, and look how rich he is, and what about Fuckface who invented that app nobody likes but everybody uses? How did Fuckface get to start his Fortune 500 company? Why, by exploiting his network, you imbecile. There are many other similar examples. You have to be thinking creatively, pivoting constantly, and if you do nothing, then a career tsunami is going to come along and sweep you out into the street where you’ll be eating cat food out of bins for the rest of your life, and you’ll deserve it.

The whole prospect, of course, is designed to terrify. Nothing sells like total fear, and for those of us (like me), who spent the first thirty years of life just  getting over the trauma of being alive, and never bothered about career until it was too late, the prospect of having to suddenly build network intelligence and navigate career opportunities is pure gothic horror. Already, in my reasonably steady, horrible job, I spend a fair amount of time with my hands resting on the keyboard, staring out of the window thinking, “What the fuck am I doing? What the fuck am I doing?” over and over again. In the past we were allowed to be quietly but complacently miserable. Those days are gone.

Back in the old days, you sold your soul to a company, but at least when you’d put in your working hours they let you alone, to go home and watch TV or something. Now, unless you bounce out of bed with fifteen different ideas about how you can maximise your skill set and generate career opportunities, you are basically a slacker, an old-world caveman who deserves to be swept away in the tsunami.

The world of work, formerly contained in offices and factories, has come spilling out into the streets and cafes, where hipsters line up their identical Macbook Pros and develop their profiles. Work follows you home like some blob from a 1950s horror movie, and it sits in your house, making you feel guilty for watching TV instead of expanding your network. TV is no escape. Everyone is at it on every channel – thinking like an entrepreneur. Christ, round me, even the beggars have been reading The Start-Up of You. They used to just beg. Now they all have a sideline in selling stolen books or doing performance outsider art. Soon they will be asking me to endorse them on LinkedIn for smelling of piss and drinking K cider. What chance have I got?

The Start-Up of Me makes an executive decision. I decide to place The Start-Up of You in an out-of-the-way spot where it can languish for enough time so I can give it back to my friend. Later on, I will tell him it was interesting in parts but I couldn’t really get on with it. I enjoy a horror story as much as the next guy, but some things are just too awful to contemplate.