A good many people will take the dawn of a new calendar year as a signal from some higher power to kneel at the altar of self-deprivation, pledging themselves to some puritanical amoeba-like existence in the blind hope that it will preserve their oh-so-precious bodies for a meagre few more years of life.

Meanwhile, I’m doing my level best to do all the drinking and meat-eating for them in a bid to maintain the rapidity of the universe’s collapse. This tired charade of human life has really gone on for far too long as it is; the pretence of sustainability in a world moulded by greed is as laughable as a pig on an ice rink – which would be perfectly hilarious if it weren’t a perfect metaphor for human progress. Whilst I’m loathe to dance as this grim cavalcade nears its end, I see no reason to delay that end.

I’m interminably incensed by the holier than thou horseshit that spews forth every time someone proudly proclaims that they’ve kicked a habit that they deem detrimental to their pointless existence. The only things that punctuate the grim monotony of life are those rare exotic substances that for a brief, fleeting moment rescue you from the seeping septic tank of the world and help launch you into the realm of sheer self-indulgent bliss. That might sound like an advert for pro-biotic yoghurt and other affordable placebos, but it stands as a defence for those life-shortening sweeteners that make the world we’ve crafted a bearable one.

Smoking that first cigarette after work, I’m almost inclined to believe there could be a god, such are the restorative powers of all that some seek to deny themselves during the bleakest month of the year. The prospect of Dry January or Veganuary – take a moment here to reflect upon the kind of world we live in where that is a legitimate term for the first month of the year – is so unceasingly dull it merely serves to stretch our tedious existence out for longer than necessary, which to me feels like a lose-lose deal.

Especially at a time like January! With such gibbering gumption do people decry the old follies of alcoholism and any other earthly pleasure that can be given up for a month in the pursuit of moral superiority. At this time of year there can be no greater need for the home-comforts of mind-numbing alcohol, tobacco and all the other vices through which we sustain ourselves amidst the madness of meal deals, fun-running and zero-hour contracts.

People always blather out of their gaping word-holes about how much they think this year will be full of positivity and change and progress and other buzzwords that middle-managers in PR firms bandy around when trying to flog a new form of hair-gunk or when David Cameron’s trying to bomb someone. Why? How in god’s tit did you reach that conclusion you fucking genius? Maybe these are the same people who believe in horoscopes, yoga, juice diets or sharing Britain First memes. Never mind Mystic Meg, these twats have been listening to Denial Deidre and Bullshit Barbara.

We inhabit a planet that rejects us, a world desperately retching like someone regretting a suicidal overdose. A world where everyone’s a salesman flogging themselves as a brand in a disparaging fire sale of our collective sanity. A world where style finally drove an ice-pick of idiocy through the skull of substance. A world we paradoxically wish to save and yet are pre-programmed to consume – how, here, can there possibly be something so flagrantly deluded as hope?

We’ve unwittingly been sold our own values back to us; whether we wanted to cut out red meat for quixotic desires or for the self-absorbed pursuit of health, beauty and all the other hypocrisies that humans beings are capable of, it doesn’t matter. We believe that by consuming a product, or not consuming a product, we have performed an act of free will, whereas in reality the values we try to exude, the ones that we feel define us and our conscious decisions as human beings who matter, are merely defined in relation to our consumption or rejection of some marketing executive’s wet dream.

Whether we buy into the wet dream or the dream of free will and rebellion through a month or even a lifetime of eating nothing but damp cardboard, we’re still buying in. And it costs us more than a loaf of artisan pumpkin-seed gluten-free bread.

The pious holy-rollers of the sustainability camp are merely prolonging a life that cannot possibly meet the unrealistically high expectations that their values set upon themselves. Abstaining from drinking or going vegan or vegetarian on the grounds of some moral bent somewhat misses the point, ecologically speaking – will these same people avoid combustion engines, mass produced electronic goods and anything that uses processed packaging?

Due to the ubiquitous nature of the aforementioned evils, such an absolutist morality is only serving to prolong human existence in a far from perfect world. The “every little helps” notion is quaint and commendable in some abstract sense, but I’d much rather these self-sacrificing Mormon-esque types get busy dying along with the rest of us. We live in a cesspool and you brought a mop of morality? There’s no undoing the damage and there’s really not a great deal to cry about or save, so let’s just snap the neck of the world rather than strangle it slowly. Let every cigarette, every drink, every sirloin steak be just another pillow in the greatest smother party the world will never see!

Whether we were designed or found such a pugnacious form by accident is irrelevant – we are all cursed with the same in-built desire to persevere irrespective of the consequences. At this stage denying yourself those deadly small joys is merely obeying that programming. Self-flagellation is just masturbation without the mess, whereas self-destruction is a noble act in a world of narcissistic self-belief. And it’s probably the only mercy we’re capable of collectively granting to all the other life that inhabits this planet.