All posts by Chris

Morning at Moorgate

To celebrate National Poetry Day, I’d like to share with you my favourite poem:

A downpour lies in wait,
Licking itself like an ice cream,
A soaking cools its heels.

Tiny creatures scurry,
Cows sit and ponder, at the edge of their minds a torrent
They’ll never see coming.

Tiny creatures scurry,
Dread held at bay
By plastic shields.

A downpour is coming,
Wrath forecast,
Without a cloud in the sky.

Nonsense, eh?

Continue reading Morning at Moorgate

The Cheshire Cheese and the Boot

Some things ignite rage in the soul. The sight of that fucking oaf Johnson at a podium outside number 10. Secretly filmed footage of care home staff abusing residents. Easy Listening covers of proper rock tunes. Farage.

But the world’s not all Jose Mourinho; there’s joy aplenty if you’re willing to peek from behind the sofa. The sight of someone you don’t know doubled over laughing – how bizarrely infectious is that? A good film in a quiet cinema while the world outside goes all to bloody hell. Dogs. Snow. Dogs in snow.

And some things can be a bit of each, like Ben Stokes briefly papering over not so much cracks as canyons in England’s batting order. It’s 2019 though. Everything must be one or the other, good or bad, no grey areas. Ambiguity has been killed by the internet and if you’re on the fence about something you’re Neville Chamberlain reincarnated. You there: decide.

So what the fuck am I supposed to do about table service at Wetherspoons?

Continue reading The Cheshire Cheese and the Boot

One little prick

As has been documented elsewhere, for example by people pointing and laughing in pubs, I went through a period of cutting my own hair a few years ago. Listen I don’t care what you think, which must be why I stopped doing it, or something, but the point here is that not once did I consider a mullet.

This person looking at me from my computer screen has a mullet, and by the looks of it also cut it herself. I say ‘herself’. It’s called Angela, it looks female and as a budding sleuth I’m all about the evidence. This Angela is being interviewed about why it thinks it’s all right to have a mullet, which of course it isn’t. It’s asked “Do you think mullets make you seem more masculine or feminine?” and I wait with febrility for its insightful answer.

“Gender is a concept that doesn’t really exist anymore.”

Well bugger me if we’re not on tricky territory with this one.

Continue reading One little prick

A Love Island live blog!

Welcome to this special edition of Striving for Apathy: a Love Island live blog! With a difference!

The difference is it’s not live: it’s Tuesday morning, I’m in the office blinking at ITV Player, and in the unlikely event some fucker gives me work to do this shite might bleed over into Wednesday. There might be the occasional uncharacteristic exclamation mark beneath, in case some OK magazine-reading twat stumbles across this, thinks it’s a seriously fresh insight into their vacuous world and shares it on Instagram where, as you and I both know, I truly belong.

So, a little background before we begin! I’ve never seen Love Island and I don’t know what it is; I assume it’s some sort of hyper-randy Blind Date. Morons are obsessed with it. I know that a pair named Amber and Greg won it last night, because the front page of a moron’s Metro said so just now.

Let’s go!

Continue reading A Love Island live blog!

Do you know Iain Hunneybell?

Do you know Iain Hunneybell?

What’s he like? I picture a middle-aged white man, vaguely competent at project management, easily able to slot into a grand-a-day role conjured out of nowhere by an HR department told to squeeze funds like pips from a lemon. When a project needs managing, Iain’s the man to do it, not least because of his proven track record of forcing through that completely unnecessary second I.

He could surprise me. He could be skipper of his local volunteer lifeboat having retired from the fire service after 30 years’ solid graft at the hose. Maybe he’s a martial arts teacher or a budding chef, a theatre critic or someone who designs new shapes for tea bags. He could have an impressive back catalogue of movies listed on, many of them anal.

But it’s not likely, is it? Because if he was an extreme sports maniac, a Youtuber with five hundred thousand subscribers or a stay-at-home dad who makes his own pickled onions, I don’t think LinkedIn would be so fucking obsessed about connecting me with him.

Once a week I get an email with the subject line ‘Do you know Iain Hunneybell?’ I do not know Iain Hunneybell.

I can’t involve myself with these emails to explain to LinkedIn that I don’t know Iaiaiain Hunneybell, because the moment I do LinkedIn will know I’m not dead. When that happens, your inbox fills up with limitless emails about the fantastic opportunity of becoming the Social Media Manager at Nickelodeon and the suicide that would follow in its wake.

One way they try to phish you is with job ads. When you’re asked as a child what you want to be when you grow up, obviously astronaut and footballer will figure high on the list, along with postman for Christ knows why. Yet what we should all do at that point is consult LinkedIn because it knows us better than we know ourselves.

I’m some kind of copywriter, so I can expect an email dangling tantalising jobs such as nomadic scribe for Lonely Planet or new ale reviewer for Whitbread. If you click any of these non-existent roles you can expect the sad rejection to be delivered to your inbox by none other than Iain Hunneybell, along with countless real jobs of unspeakable tedium for companies like Accenture and SAP. The only work anyone’s actually secured via LinkedIn is, you guessed it, project fucking management. If I’m the kind of person you want managing your project, I imagine your CV packed with words like Challenger, Beagle 2 and Marchioness.

I fucking hate social media and engage only with Twitter so that a handful of people who actually like me read the drivel I put on here. Sadly, the other ghastly network I’m signed up to is LinkedIn. It was once a useful way to beg people who tangentially knew me to give me a job I didn’t want, before it became easier to drown former colleagues in beer and wait for the “I’ll see what I can do”.

I’ve never poked a penny at LinkedIn, so clearly it now wants payback. Insidiously worming its way around a wide circle of acquaintances, it uses methods unfathomable to suggest people I might possibly know who might somehow enliven my life by improving my handoff from project intake through delivery, ensuring that I’m on strategy and realising the vision. Don’t those words make you want to weep? Don’t your genitals shrivel when I say ‘high-level user needs’, ‘low-hanging fruit’ or ‘MVP’? The people it wants to inveigle into my world live these expressions with their dead-eyed profile pictures and decades of understandable self harm.

A good 95% of suggested connections are middle-aged white men working in offices. Not entirely a surprise you’d think, but on what grounds do I need to know Ciaran Ryan, an ‘Agile Coach’, Paul Brown, who has a self-proclaimed ‘deep knowledge of digital strategy’, or Normal Driskell? I just don’t see myself sharing a happy, fulfilling conversation with a man named Norman Driskell. Sorry Norman.

Then there are those people who seek me out because I’m special. The other day I had a message from one Nigel Burton, a ‘Business Development Manager’ at Chillblast, in Bournemouth no less. “Hi Chris, I thought it would be great to connect and see if Chillblast can help your business. We build bespoke computer systems needed to run high power programmes.”

Do I look like the kind of bloke who needs to run high power programmes, Nigel? It fucking says it right there look – ‘Self employed content designer and copywriter’. Words mate, not hissing control rods for heavy water reactors or automated excuse emitters for Boeing. Words like “How about you fuck off away and out of it Nigel? How about you stick you bespoke computer systems up your pipe and turn the fan all the way up to Chillblast?”

I’ve lost track of how many times it’s tried to connect me with the wife. We graft in entirely different fields and I can’t begin to imagine who it might think connects us in the world of work. This surely demonstrates the evil of such networks and the knowledge they have of us. Just think about that for a second. It wants to connect me with the wife.

I picture LinkedIn as desperate, bags under eyes, one missed connection from bankruptcy, because how does it make any money? It’s not like they can sell much advertising space given their target audience’s main outlay is staples. LinkedIn is the workers’ MySpace, but without the general air of cocaine nonchalance, and the tunes.

Or maybe I’ve misjudged it and LinkedIn is a vital tool in everyone’s life but mine. Maybe I’m just not cut out for the 21st century. On Saturday I went to the pub to find my cash useless, and a card the only route to the oceans of drink I need and deserve. It felt like a watershed moment, probably, I can’t really remember. Out of place and left behind, like Jim Davidson at the Edinburgh fringe.

When nobody wants me to write their silly shite any more, when even Nigel Chillblast has stopped taking my calls, will LinkedIn offer me one last chance for employed redemption? Do I know Iain Hunneybell? More to the point, will he want to know me? For all I know he might have been getting emails about me for weeks on end and have written something cutting and sly about me on

So be it. I do not know Iain Hunneybell and I probably never will. But if we ever meet, Iain, I will value our new friendship and the 30-day trial of Oracle Imaging and Process Management that doubtless comes with it.

I can’t promise that I’ll share many articles on the importance of personas in user research or accept many invitations to conferences in the QEII Centre. But if you ever identify a gap in your project that can only realistically be filled by profanity, misanthropy and beer, well, mate, what about that LinkedIn, eh? Imagine if we’d never connected!

Just imagine.

The Devil’s stool

Oil has really fucked us.

We’re oil’s filthy whore, trussed up, gagging, covered in muck, pleading for more through lifeless eyes. We’ve killed millions in wars over it, we’ve made countless species extinct searching for it and we’ve even managed to make air itself unbreathable because of it. It’s a special race that can make oxygen hurt.

But oil’s had its uses. Imagine how tricky drinking liquid would be without straws? Those bags for life you get in Tesco that you use once, because who carries round a fucking plastic bag for life? Oil makes those. Without oil I wouldn’t be able to get on flights away from this benighted shithole to drive stolen tuk-tuks into flocks of llamas in places like Mongolia because that’s what I like to do.

And lest we forget, without the concept of oil there would be no olive oil. And without olive oil there would be…

Continue reading The Devil’s stool

Anything but clubs

I look across the peaceful fields of England and a calmness overwhelms me. Rolling through the countryside in a train to some beacon of urban grandeur – Stevenage say, or Taunton – I wonder how our nation can feel so cramped, so busy, when there are glorious grassy plains as far as the eye can see.

As I rumble through these ancient green lands with so many stories to tell, of lords and serfs, farmers and shepherds, men and women of toil and endeavour, I spy two people meandering across the verdant terrain.

The fury is immediate and profound. Golfers.

Continue reading Anything but clubs

Self-harm and Hamas

You shouldn’t be here really. You should be on social media. Imagine what you’re missing.

Perhaps there’s a vital petition for you to sign so you can prevent the extinction of the pangolin without leaving your bed. Maybe a close friend of yours got engaged, the bitch. If you’re lucky there might be a link to a video that’ll explain how to improve your life in some small yet meaningful way.

By ending it, for example.

Continue reading Self-harm and Hamas

The thumb


My phone just vibrated in my pocket. Do I look at it? I don’t want to seem rude to the person currently talking at me about their brother’s redundancy package or their child’s croup but, as engaged as I am in that, the vibration could be important.

Someone might need me. Someone might need the help or insight only my baffled scowl could provide. There’s a chance I can markedly improve someone’s life by responding inanely to an urgent enquiry with a perfectly punctuated sentence containing far too many words, like this one. I’ll have to sneak a look.

Oh. It’s a thumbs up.

Continue reading The thumb

The wooden spoon

Times like these, a man needs a good laugh.

There I was, nursing what turned out to be an unnecessary guilty complex after a Thursday night went wrong. On the sofa, Saturday afternoon – there was no Friday – feeling sorry for myself and being glared at across the room as if my existential dread weren’t already the size of Dion Dublin’s cock. Yes, it’s Homes Under the Hammer. Self-flagellation. Which is probably a doddle for Dion Dublin.

The news comes on the TV. India and Pakistan continue their merry dance-of-the-soon-irradiated. There’s something to do with Hillsborough, like most days. Jeremy Corbyn storms past journalists shouting ‘Good morning and goodbye!’ like a senile Truman Burbank.

Surely the sports news can save us. It can! Look! Women playing rugby!

Continue reading The wooden spoon